BYD Launches New Sub-brand "Linghui Auto," Focused on High Value and Tech Innovation

On February 2, BYD officially launched a new sub-brand—Linghui Auto. Positioned as a "champion of ultra-value mobility," the brand aims to redefine the travel experience through technological innovation. Linghui Auto emphasizes "no compromise on technology, more affordable pricing," committing to deliver high-value products that combine advanced tech features with greater affordability, meeting mainstream consumers' demand for high-quality yet accessible mobility solutions. As another strategic move under BYD, the launch of Linghui Auto will further enrich BYD's brand portfolio and expand its presence in细分 markets.