Bosch China Cuts Nearly 200 Jobs to Accelerate Transformation Amid New Energy Competition

Bosch China has recently initiated layoffs affecting nearly 200 employees, primarily in its gasoline vehicle and hydrogen fuel cell projects based in Wuxi. Although the company described the move as part of "routine operational optimization," insiders confirmed the layoffs and revealed that affected employees would receive a severance package equivalent to N+4 months' salary. A new round of layoffs is expected in June. Globally, Bosch plans to cut 22,000 jobs by 2030, with 22,000 positions already slated for elimination in Germany between 2024 and 2025. In China, Bosch’s workforce has decreased from 58,000 at the end of 2023 to 56,000. The president of Bosch China acknowledged that the company is struggling to achieve profitability in emerging areas such as electric motors, electronic controls, and advanced driver-assistance systems (ADAS), facing intense competition from domestic players like Huawei and BYD. Although the Bosch Group reported a slight increase in sales for 2025, reaching €91 billion, its earnings before interest and taxes (EBIT) margin stands at only around 2%. Bosch emphasized its continued commitment to localized investment and innovation in China, reaffirming the Chinese market as a strategic priority.