Over 20 Provinces Offer Spring Festival Car Purchase Subsidies, Up to ¥20,000 Off

To boost the auto market, more than 20 provinces, municipalities, and autonomous regions across China have rolled out intensive vehicle purchase subsidy policies ahead of the Spring Festival. Cities and regions including Beijing, Shanghai, Chongqing, Zhejiang, Chengdu, and Xi’an have introduced incentives such as trade-in subsidies, scrappage replacement programs, or direct purchase subsidies. In some cities, subsidies for new energy vehicles (NEVs) reach up to RMB 20,000, while those for fuel-powered vehicles go as high as RMB 15,000. Chengdu’s High-Tech Zone has allocated RMB 31 million for its first round of subsidies, offering up to RMB 8,000 per new vehicle. Shanghai’s subsidy policy will take effect on January 1, 2026, with applications accepted until January 10, 2027. Additionally, nine government departments, led by the Ministry of Commerce, jointly issued the “Happy New Year Shopping” campaign plan, encouraging local governments to strengthen support for trade-in programs for automobiles and other consumer goods during the Spring Festival period. Industry insiders noted that these measures will effectively offset downward market pressures and support a strong start for the auto market in 2026.