XuanYa International Posts Losses for Third Straight Year; Heavy Reliance on Auto Marketing Hinders Growth

Integrated marketing services provider XuanYa International has reported losses for three consecutive years. Once a market-favored "martech" concept stock, the company positions itself as a "full-chain marketing service provider," yet it has shown weak growth and significant earnings volatility in recent years. Its core business is heavily reliant on the automotive sector, with deep integration into marketing services for automotive brands, resulting in a highly concentrated and inflexible business structure with limited risk resilience. Against the backdrop of rapid transformation in digital marketing, this heavy concentration in both clients and industry verticals has become a critical bottleneck hindering the company's sustainable development.