Stellantis Demands 25% Sales Growth from U.S. Dealers by 2026 Amid Lagging EV Transition

Stellantis recently set a clear target for all its U.S. dealers: achieve a 25% sales increase in the American market by 2026. Jeff Kommor, head of U.S. sales for the company, stated that Stellantis has provided comprehensive support—including product planning, pricing policies, and marketing resources—and emphasized that “2026 is the year of execution.” However, the company did not disclose specific sales figures or baseline data. In recent years, Stellantis’ U.S. market share has declined from 12.5% in 2020 to approximately 8% in 2024–2025. Its brands Chrysler, Fiat, and Dodge have long underperformed, while Ram and Jeep have also shown weak growth. To boost sales, the company plans to launch new models in 2026, including the all-electric Jeep Recon and the extended-range Ram 1500 REV. Nevertheless, internal combustion engine (ICE) vehicles will remain its core focus. Stellantis is simultaneously reducing prices on select ICE models and increasing investment in local marketing efforts. Notably, these support measures do not extend to electric vehicles, and the company significantly lags behind the industry in terms of EV rollout pace, volume, and marketing.