Changan Mazda Breaks Through with NEV Transformation, Setting a New Benchmark for Joint Ventures

While most joint-venture brands in China's new energy vehicle (NEV) market are struggling with transformation, Changan Mazda has successfully broken through by pursuing a differentiated path. Instead of adopting "fuel-to-electric" conversions or directly importing overseas models, the company built its NEV offerings on global standards, integrating China-specific market demands with its century-old automotive DNA. This approach led to the launch of the EZ-6 and EZ-60—new energy models co-developed by teams from China, Japan, and Germany—which have already won multiple international awards and gained recognition overseas. While steadfastly preserving its “Jinba Ittai” (horse-and-rider-as-one) driving dynamics philosophy, Changan Mazda has also fully localized its intelligent technologies and implemented a value-driven pricing strategy. By 2025, NEVs accounted for 38% of its total sales, a share expected to continue rising in 2026. This comprehensive, long-term transformation strategy offers a replicable blueprint for other joint-venture brands navigating China’s evolving NEV landscape.