ON Semiconductor Doubles Down on China: Establishes Greater China HQ, Launches "Designed and Made in China, Exported Globally" Strategy

On March 31, onsemi, a global semiconductor giant, officially unveiled its China strategy, designating Shanghai as the headquarters for Greater China and planning to appoint a China General Manager with dual responsibilities in both technology and management. This move aims to advance its four-pillar strategy: “Designed in China, Made in China, Deeply Rooted in China, and Going Global.” The announcement marks onsemi’s strategic shift from product sales to deep co-creation with Chinese customers, accelerating localized R&D and manufacturing. To date, onsemi has established eight joint laboratories in China, focusing on automotive, industrial, and AI data center applications. It is also collaborating with Chinese firm Innoscience to drive the global expansion of gallium nitride (GaN) products. Recently, other foreign semiconductor companies—including STMicroelectronics and Japan’s Nagase—have also significantly intensified their investments in China, reflecting a broader industry trend: the global semiconductor sector is shifting from simply “selling products” to “embedding deeply into local ecosystems.” With its vast market, comprehensive supply chain, and dynamic innovation ecosystem, China is rapidly becoming a central hub for the global semiconductor industry.