The 2026 Great Wall Motors Ice & Snow Fun Week recently kicked off in Harbin, Heilongjiang Province, under the theme “Chairman Wei Joins You for Ice & Snow Fun, Great Wall Ensures Your Safe Journey.” Wei Jianjun, Chairman of Great Wall Motors, personally attended the event and engaged in in-depth interactions with car enthusiasts from across the country on the frozen surface of Wutong Wharf, sharing the thrill of ice and snow driving together. The event not only demonstrated the reliability of Great Wall Motors’ vehicles in extreme cold conditions but also strengthened the bond between the brand and its users.