During the 19th Beijing International Automotive Exhibition in 2026, Horizon Robotics unveiled a 1,000-square-meter standalone booth, marking the first time it comprehensively showcased its full-stack "Digital Brain for the Physical World" technological capabilities to the public. Themed around “Understanding Roads, People, Users, and Life,” the exhibition covered intelligent driving, smart cockpits, vehicle-intelligent agents, and robotics. Horizon displayed a physical wall featuring its full Journey® 2/3/5/6 chip series and revealed that it holds a 47.7% market share in China’s domestic-brand ADAS segment, with over 300 mass-produced vehicle models powered by its solutions and serving more than 6 million car owners. As of August 2025, Horizon surpassed 10 million shipments of its automotive AI chips—becoming the first Chinese intelligent driving technology company to achieve this milestone. In the high-level intelligent driving market (urban NOA and above), Horizon ranks among the top three and is the only domestic chip supplier in this tier; within the sub-¥200,000 mainstream price segment for domestic-brand NOA vehicles, Horizon commands a 44% market share—the highest in the industry. Horizon also exhibited its HSD full-scenario advanced driver-assistance system—the first mass-produced end-to-end large-model ADAS solution in China. Within eight weeks of launch, the Exeed ET5 and Deepal L06 equipped with HSD activated intelligent driving on over 25,000 units. Among vehicles offering HSD as an optional feature, 77% of buyers selected it, and HSD-equipped top-trim models accounted for 83% of total sales. During the Spring Festival holiday period, users drove 41% of their total mileage using intelligent driving functions. At the show, Horizon launched China’s first cabin-and-driving integrated vehicle-intelligence chip—the Horizon Starry® 6 series. Built on a 5nm automotive-grade process, the chip delivers 650 TOPS of AI computing power and supports concurrent deployment of cockpit AI Agents and high-level intelligent driving large models. Core technologies include the Adaptive Computing Engine (ACE) and the Fortress physically isolated architecture, enabling dynamic compute resource allocation and hardware-level domain isolation, with the entire intelligent driving domain certified to ASIL-D functional safety standards. The chip will make its global mass-production debut in Q3 2026 on iCAR vehicles. The accompanying operating system, KaKaClaw™, was also introduced, supporting natural language interaction across both intelligent driving and cockpit domains and enabling intelligent task orchestration under a “Task-as-a-Service” paradigm. Horizon describes this combination as “China’s upgraded version of FSD + Grok.” Beyond automotive applications, Horizon demonstrated how its technology extends into robotics. The “Understanding Life” zone featured robotic dogs, humanoid robots, and multi-domain (land, sea, air) robotic applications, highlighting the versatility of its BPU architecture as a universal technical foundation. The booth also showcased mass-produced products from 33 partner brands and multiple vehicles equipped with Horizon’s solutions, including the iCAR V27, Chery Fulwin T9L, Deepal L06, and Volkswagen’s new ID. series. Models powered by CoolChip (the joint venture between Volkswagen and Horizon), such as the FAW-Volkswagen ID. AURA T6 and Jetta ID. Zhongyou 07, were also on display. According to Horizon, its Starry chips can reduce overall vehicle hardware BOM costs by RMB 1,500–4,000, cut R&D expenses by 70%, and shorten delivery cycles from 18 months to just 8 months.