On May 2, Hyper & Aion BU announced that its April retail sales reached 32,727 units, an increase of 15.6% year-over-year. The Hyper S600 launched blind pre-orders at the Beijing Auto Show and is scheduled to officially open for pre-sales in mid-to-late May. At the 2026 Beijing International Auto Show, Aion and Hyper completed a brand refresh, clarifying their distinct positioning: Aion will focus on “affordable quality vehicles for the masses,” centered around the core value of “Smart & Joyful Living | EasyLife,” promoting a lifestyle that is stylish, intelligent, and reassuring, primarily targeting younger consumers; Hyper positions itself as “premium vehicles for elites,” guided by the philosophy of “Empowered Living | LivingEmpowered,” emphasizing taste, technology, and self-gratification to serve the backbone of today’s society. Both brands are simultaneously advancing channel integration, pursuing synergistic development while maintaining their independent identities.