Recently, executives from foreign automakers have noted that while Chinese new energy vehicles (NEVs) excel in smart features and ride comfort, they increasingly resemble fast-moving consumer goods—lacking driving dynamics and emotional appeal. The domestic NEV market is now evolving at an accelerated pace, with the average vehicle replacement cycle shortening to just three to five years. In the first half of 2024 alone, over 600 new models were launched in China—equivalent to roughly three new vehicles introduced every day—making “minor updates every six months and major refreshes each quarter” the industry norm. Many automakers have adopted a rapid, streamlined approach—quickly initiating projects, moving to mass production, iterating frequently, and phasing out models swiftly. Product updates often rely on minor exterior tweaks or incremental upgrades to smart hardware specifications, with limited substantive technological breakthroughs. This high-frequency iteration model has significantly eroded vehicle residual values: the three-year resale value of internal combustion engine (ICE) vehicles dropped from 67.6% in 2022 to 52.7% in the first half of 2024, while NEVs saw their residual value decline from 54.7% to 45.2% over the same period. Consumers are replacing their cars more frequently not due to mechanical failures, but driven by anxiety stemming from automakers’ accelerated product cycles. Some manufacturers overly emphasize hardware metrics—such as the number of screens or battery range—while neglecting core performance attributes like chassis tuning, body stability, and driving dynamics. As durable industrial products that combine practical mobility with driving pleasure, automobiles fundamentally differ from short-lifecycle consumer electronics.