On October 31, Qi Shilong, Executive Vice President of Chery Automobile Co., Ltd., and Jin Yibo, spokesperson for Chery Holding Group, held a dialogue with the media. Discussing the multi-brand strategy, Jin Yibo stated that whether a company chooses a single brand or multiple brands should be determined by its strategy, development timing, and competitive conditions. The most critical issue for multiple brands is to establish clear segmentation and differentiation for each brand. Jin Yibo noted that Chery has maintained 30% annual growth since 2020, with sales increasing from 700,000 units to nearly 3 million units. Chery's passenger vehicle business currently includes brands such as Chery, Exeed, Jetour, iCAR, Chery Jaguar, Chery Land Rover, and Cowin. Chery has partnered with Huawei to launch Zhijie, a brand under HIMA (Harmony Intelligent Mobility Alliance), and Zhijie will be granted independent vehicle manufacturing qualifications. Chery's commercial vehicle business currently includes brands such as Karry, Karry New Energy, Rivet, and Wanda Bus, with products covering logistics vehicles, micro-vehicles, trucks, medium and large buses, special-purpose vehicles, and specialty vehicles. Sales data released by Chery Group shows that the group sold 292,308 vehicles in September, up 4.2% year-on-year; cumulative sales for the first three quarters reached 2,206,789 units, up 9.9% year-on-year. In September, Chery Group exported 207,814 vehicles, with monthly exports exceeding 200,000 units for the first time. In the first three quarters of 2026, Chery Group's cumulative exports reached 1,551,178 units, up 65.6% year-on-year. In September, exports of new energy vehicles increased 174.0% year-on-year. In terms of new energy, Chery Group sold 133,310 units in September, with cumulative sales of 858,524 units in the first three quarters, up 46.1% year-on-year. Chery Group's brand sales in September are as follows: Chery brand sold 198,681 units in September, up 17.2% year-on-year; cumulative sales in 2026 reached 1,488,136 units, up 23.2% year-on-year. Exeed brand sold 4,905 units in September, down 54.6% year-on-year; cumulative sales in 2026 reached 51,966 units, down 40.9% year-on-year. Jetour brand sold 57,497 units in September, up 1.6% year-on-year; cumulative sales in 2026 reached 417,619 units, down 9.1% year-on-year. iCAR brand sold 10,858 units in September, up 1.2% year-on-year; cumulative sales in 2026 reached 75,547 units, up 13.4% year-on-year. Zhijie brand sold 5,008 units in September, down 36.5% year-on-year; cumulative sales in 2026 reached 43,623 units, down 24.5% year-on-year.