Chery's self-developed brands grew 6.8% against downward trend

In 2019, which has just passed, the world situation is full of ups and downs, risks and challenges have risen significantly, the auto market has been the first to bear the brunt, and the Chinese auto market has fallen for 17 months. Facing the cold current of the auto market, Chery Group basically achieved the expected goals. The IIA learned from Chery that the group is expected to achieve sales of 750,000 vehicles throughout the year. Among them, 650,000 self-developed brands, a year-on-year increase of 6.8%.

In addition, Chery exported 100,000 units of new cars throughout the year, ranking first in China for 17 consecutive years. The group's sales of new energy vehicles reached 55,000 units, achieving zero export breakthroughs. Chery Small Ant is far ahead in the field of pure electric vehicles with a price of 60,000 to 80,000 yuan.

In 2019, Chery's new generation of the Tiggo 8, ARRIZO Gemini and other products have sold more than 10,000 consecutive months. Driven by "star" products, the brand has made new breakthroughs in market development.

Entering 2020, according to the officially released information, Chery will use a number of "fist" products such as T1E, M36T, T19FL, and S61EV to create several "star products" to help brands seize the target market and increase market share.