Skoda and Suning.com reach strategic partnership to explore new retail model

It is reported that Shanghai SAIC Volkswagen Sales Co., Ltd. and Suning.com Group Co., Ltd. recently signed a strategic cooperation framework agreement in Nanjing. The two parties will conduct strategic cooperation and explore in areas such as channel complementation, brand promotion, product sales, and B2B cooperation, creating a new retail model for automobiles.

The two parties of this cooperation will be based on the Skoda brand's automotive product service resources and cooperate with Suning.com's online and offline marketing platform to form a omni-channel smart retail promotion model. In terms of channel marketing, Suning.com's "SAIC Skoda Flagship Store" and several offline stores will empower the new auto retail service cooperation model.

Among them, the SAIC Skoda flagship store was launched on the Suning.com platform in January. Offline stores will serve as an extension and supplement of Skoda ’s urban outlets or online blank urban outlets. It is a new type of car store that integrates experience, customer service and sales, and also improves the ecology of clothing, food, housing and transportation in the Suning system. chain. According to the plan, the number of offline stores will grow to 50 in the first year.