Porsche Accelerates China Strategy Shift: Dealers to Shrink to 80 by 2026, No Local Production Planned

Porsche China CEO Michael Pan stated that the company is currently undergoing a strategic adjustment phase and will continue to drive cost reduction and efficiency improvements, prioritizing investment in marketing and R&D—such as its Shanghai R&D center. To enhance operational efficiency, Porsche is streamlining its dealer network, which has already been reduced from 150 to 114 outlets in 2025, with a target of further cutting it to approximately 80 by 2026—a reduction of nearly 30%. Moving forward, Porsche aims to regain consumer trust through initiatives including launching models exclusively for the Chinese market and introducing new B- and D-segment SUVs (available in both internal combustion engine and plug-in hybrid variants). The company emphasized that “success will not be measured solely by sales volume.” Additionally, Porsche explicitly stated that it currently has no plans for local production in China.