Fangcheng Bao Ti7 Surpasses 50,000 Sales in 80 Days, Shaking Up the $20K Home-Focused Off-Roader SUV Market

In September 2025, Fangchengbao, a brand under BYD, launched its new SUV—the T7—targeting the previously underserved price segment of RMB 200,000–250,000 with its “rugged exterior and family-oriented interior.” The T7 sold over 50,000 units within just 80 days of its launch, including 34,000 units in December alone, quickly becoming the brand’s sales cornerstone. Priced between RMB 179,800 and RMB 219,800, the T7 primarily targets family users aged 30–39, blending distinctive design with practical features. Notably, 85% of buyers opted for the top-trim RMB 219,800 version, underscoring strong consumer recognition of its “premium configuration, premium value” proposition. Leveraging BYD’s fifth-generation DM hybrid technology, Blade Battery, and intelligent driving systems, the T7 delivers “affordable pricing without compromising quality,” propelling Fangchengbao to achieve total 2025 sales of 230,000 units—a staggering 316% year-over-year increase—and raising the brand’s average selling price to RMB 234,000. Its success has not only shifted Fangchengbao from a niche off-road brand toward the mass market but also reshaped the competitive landscape of the RMB 200,000-class SUV segment.