BYD Targets German Market: Aims for 50,000 Sales in 2025, Accelerates Channel Expansion and Local Production

Lars Bialkowski, Managing Director of BYD Germany, recently stated that the company aims to double its sales in the German market to 50,000 vehicles in 2025, up from 23,306 units in 2024. Last year, BYD captured a 0.8% market share in Germany, surpassing Tesla’s 0.7%. To increase its proportion of private customers, BYD is aggressively expanding its sales network—from 190 outlets currently to a target of 350 by year-end—and offering substantial purchase incentives, such as a direct discount of up to €21,010 on the Tang EV. Meanwhile, BYD’s new factory in Hungary is set to begin production soon, and the company plans to build a second European manufacturing base to further support growth in Germany and across Europe. BYD targets capturing over 5% of Germany’s plug-in hybrid market and 4% of its battery-electric vehicle market by 2026.