Volkswagen Anhui Appoints Li Pengcheng as CMO to Accelerate Electrification Strategy

On March 11, 2026, Volkswagen Anhui Digital Sales & Services Co., Ltd. announced the appointment of Li Pengcheng as Chief Marketing Officer (CMO), effective immediately, and his addition to the Executive Management Committee. Li brings extensive experience in marketing and public relations, having previously worked at FAW-Volkswagen before joining XPeng Motors in 2019, where he led the company’s communications strategy from its early startup phase through its IPOs on both the U.S. and Hong Kong stock exchanges. Since 2023, he served as Vice President and CMO of Avatr Technology. His appointment is seen as a pivotal move by Volkswagen Anhui amid an intense product offensive planned for 2026. The company now has a core management team comprising CEO Thomas Tönnesmann, COO Liu Zhanshu (who assumed office in November 2025), and CMO Li Pengcheng, jointly driving Volkswagen Group’s intelligent electrification transformation in the Chinese market.