Shu Qi and Su Bingtian Endorse Xiaomi SU7; Smart Sunroof Wins Praise

On March 20, during a media briefing following its spring new product launch event, Xiaomi Group officially announced that Shu Qi and Su Bingtian have been appointed as brand ambassadors for the Xiaomi SU7. Shu Qi shared that, being allergic to UV rays, she found the SU7’s UV-blocking smart panoramic roof especially thoughtful. She also praised XiaoAI’s intelligent navigation feature as highly practical for people with a poor sense of direction. Lei Jun, founder of Xiaomi, revealed that the decision to select Shu Qi originated from a netizen’s suggestion two years ago; after noticing her strong popularity and resonance with users, he believed having genuine users as ambassadors would help the SU7 break into broader audiences beyond its core user base.