Over 10 New Models Launch in Late March, Including Aito M6 and Shangjie Z7, Igniting Segment Competition

In the last week of March, China's auto market witnessed a "new car wave," with more than 10 new models launched or entering pre-sale simultaneously, intensifying competition to a boiling point. Among them, the Aito M6 directly targets Li Auto’s segment—the mid-to-large size extended-range SUV market—while the Shangji Z7 goes head-to-head with Xiaomi’s SU7, aiming to capture share in the smart electric coupe niche. Meanwhile, multiple joint-venture brands are also accelerating their new model rollouts in an effort to defend their market share against the strong offensive from domestic brands. This concentrated launch wave not only builds momentum for the upcoming Beijing Auto Show but also highlights the fierce strategic battle among automakers during this critical window period in 2024.