Chery Launches Rugged 150,000-Yuan Wuling R08 PRO Pickup

On April 17, Chery launched the rugged off-road pickup, the Viloran R08 PRO, available in two variants: Deluxe and Off-Road, with official guide prices of RMB 144,800 and RMB 169,800, respectively. The vehicle is powered by a 2.3L turbo-diesel engine mated to a ZF 8-speed automatic transmission, delivering a peak torque of 420 Nm at just 1,500 rpm. Standard features include a BorgWarner part-time four-wheel-drive system, front and rear differential locks, Crawl Control, and Tank Turn functionality. It also offers nine terrain-driving modes, including ECO, Sport, Snow, and Sand. The R08 PRO boasts an approach angle of 34°, a departure angle of up to 29°, a breakover angle of up to 25°, and a minimum ground clearance of 230 mm. In terms of intelligent technology, the Viloran R08 PRO is equipped with a 360-degree panoramic camera system, transparent chassis view, L2-level advanced driver-assistance systems (ADAS), and a 15.6-inch central touchscreen powered by the Qualcomm Snapdragon 8155 chip, supporting both Apple CarPlay and HUAWEI HiCar smartphone connectivity. The Viloran brand was originally established in 2009 and participated in the Dakar Rally in 2010. In 2025, Chery relaunched the brand, positioning it as a global intelligent pickup ecosystem brand. The launch of the R08 PRO marks a pivotal step in Chery’s strategic upgrade of Viloran, aiming to enrich its product portfolio and drive the Chinese pickup segment toward premiumization, intelligence, and global expansion.