Changan Unveils 2030 Strategy: Targets 3.6M NEV Annual Sales, 1.8M Overseas

At its Global Strategy Launch Event held on April 21, Changan Automobile unveiled its core development goals targeting 2030. The company plans to achieve annual sales and production of 2.4 million new energy vehicles (NEVs) by 2030, with an aspirational target of 3.6 million units. It also aims to increase overseas sales to 1.5 million vehicles, with an aspirational target of 1.8 million. By then, Changan’s total annual sales and production target will reach 4 million vehicles, with an aspirational goal of 5 million. This includes 500,000 units for the Avatr brand, 1 million for the Shenlan brand, and a combined 2.6 million for Changan Qiyuan and the Changan brand. NEVs will account for over 60% of total sales, while overseas sales will represent 35% to 40% of the total. Zhu Huarong, Chairman of Changan Automobile, emphasized that the global automotive industry’s competitive landscape will largely solidify over the next three to five years, and only companies achieving annual sales of 8–10 million vehicles will possess strong competitiveness. To navigate this industry transformation, Changan will focus on its three smart, digital NEV brands—Avatr, Shenlan, and Changan Qiyuan—and implement its “1445” strategy: centered on the vision of “becoming a world-class automotive group with global competitiveness and proprietary core technologies,” the strategy prioritizes four key business segments, accelerates four major transformations, and drives five “multiplication” growth targets. The company also outlined a “Two-Step Plan Over Ten Years.” By 2030, Changan aims to achieve revenue of RMB 600 billion and rank among the top ten global automakers. It plans to build one industrial cluster valued at RMB 500 billion, two at RMB 100 billion each, and several at the RMB 10 billion level. By 2035, Changan intends to further strengthen its brand competitiveness, solidify its position within the global top ten, and significantly enhance industry-wide efficiency and profitability. Over the next five years, its product portfolio will be streamlined from 63 models to 36, with a focus on developing one global blockbuster model targeting annual sales of 500,000 units and five models each targeting annual sales of 300,000 units.