Six Major Automakers Advance "Three-Domain Integration" Strategy for Full Fusion of Smart Cockpit, ADAS, and Chassis

Multiple automakers are advancing a technical approach that integrates three core domains—intelligent cockpits, autonomous driving, and chassis control systems—at the foundational level, enabling unified, holistic coordination through a single physical AI agent. This technological pathway stems from concepts proposed by NVIDIA CEO Jensen Huang and has recently been widely cited in China’s automotive industry, where it is vividly referred to as “lobster on board,” becoming a focal point of industry attention.