Dongfeng EQ-REBORN Concept Debuts at Beijing Auto Show

The Dongfeng EQ-REBORN concept car made its global debut at the Beijing Auto Show. Featuring a closed-grid interactive intelligent lighting system, the front fascia supports customizable welcome light animations. The iconic Dongfeng logo remains centered on the grille, while the bumper displays a distinctive “EQ REBORN” badge. The side profile showcases a short front overhang and wide track, delivering a classic boxy silhouette with flared wheel arches that emphasize its rugged off-road character. The entire body is coated in a matte, low-saturation metallic "mecha" paint finish with a sandblasted texture, blending cyberpunk-inspired design elements throughout.