Yu Chengdong Reflects on Past Auto Strategy in Livestream, Admitting Overemphasis on Safety Over Design

During the "Harmony Intelligent Mobility Lounge" live-stream event on April 26, Yu Chengdong—Huawei's Executive Director, Chairman of the Product Investment Review Committee, and Chairman of the Terminal BG—delivered a self-critique at the Shangjie Auto booth. He acknowledged that in past vehicle development efforts, his team had overly prioritized interior safety and quality while neglecting exterior design, calling this a key lesson the team has since learned. He emphasized that current products now successfully combine aesthetic appeal with practicality. At the same event, Jia Jianxu, President of SAIC Motor, revealed that female customers account for over 40% of buyers for the new Shangjie Z7/Z7T models. He also stated that the Shangjie brand aims to make Yu Chengdong "15 years younger." Additionally, Yu noted that iPhone users represent 30% to 40% of the customer base for these vehicles.