iCAR Unveils Multiple New Models at Beijing Auto Show, Advances Global Ecosystem Strategy

On April 27, the iCAR brand showcased multiple models at the Beijing Auto Show, including the global debut of the iCAR ROBOX concept car and the first appearance of the ROBOB new-energy motorcycle. The iCAR ROBOX concept features a "Future Classic" design language that blends low aerodynamic drag with technological aesthetics. Built on the i-SWIFT Platform 3.0, it supports high-voltage megawatt flash charging and a new axial-flux motor, making it suitable for all-scenario usage. The V-series family members—the V27 and V23—were displayed together. The V27 is equipped with a Super Golden Range Extender system and MRC MagRide suspension, targeting pioneering families seeking premium mobility solutions. The V23, designed with a fusion of retro and cyberpunk styling and delivering 455 horsepower, is positioned for younger consumers. The V23 “White Knight” special edition and the ROBOB new-energy motorcycle also made their simultaneous world premieres. During the auto show, iCAR launched “The Grand Tour,” a global user product experience platform in collaboration with *China National Geography*, with its inaugural event scheduled for May in Shangri-La. Additionally, the second season of the “Master Modder” iCAR Enthusiast Carnival officially kicked off, inviting global submissions of customized vehicle builds to foster user co-creation and distinctive lifestyle development. Leveraging Chery Group’s global resources, iCAR has entered markets in over 40 countries and regions, accelerating its global expansion strategy and achieving high-quality growth both domestically and internationally.