Land Rover Unveils Range Rover SV ULTRA: Most Luxurious SUV Ever, Debuts World’s First In-Car Electrostatic Audio System

On April 29, Land Rover unveiled the all-new Range Rover SV ULTRA, positioned as the most luxurious, advanced, and exclusive SUV in the brand’s history. The vehicle features an exclusive Titan Silver paint finish infused with real aluminum flakes and advanced pigment technology, complemented by Satin Platinum and silver chrome accents to create a liquid-metal mirror effect. Inside, the SV ULTRA is trimmed with Ultrafabrics—an eco-friendly material—offered in a dual-tone Orchid White and Coal Grey color scheme. For the first time, the seats are adorned with laser-etched mosaic patterns and equipped with a ceramic gear selector and woven palm wood veneers. The audio system represents a core upgrade for this model, debuting an in-car electrostatic speaker technology. Comprising 21 ultra-light diaphragm transducers each just 1 millimeter thick, the system responds 1,000 times faster than conventional speakers, delivering studio-grade high-fidelity sound. Weighing 90% less and consuming 90% less energy than traditional coil-based speakers, the system contains no rare-earth elements and is constructed entirely from 100% recyclable materials. Integrated into the headrests and seatbacks, the audio system works in tandem with AI-driven “Body and Mind Sensing Seats” that convert sound into physical vibrations, enhancing immersion. Powertrain options include the P550e plug-in hybrid and the P540 V8 variants, with a fully electric version scheduled for launch later this year. The SV ULTRA will be available exclusively to invited clients.