Land Rover Unveils Range Rover SVULTRA with World-First In-Car Electrostatic Audio—Invitation-Only Ordering

Land Rover has unveiled the new Range Rover SVULTRA, positioned as the brand’s most luxurious, advanced, and exclusive SUV in its history. Available exclusively to invited clients, the vehicle debuts an onboard electrostatic audio system comprising 21 ultra-light diaphragm transducers. This system responds 1,000 times faster than conventional speakers while reducing weight and energy consumption by 90%, and is constructed entirely from 100% recyclable materials to deliver studio-grade sound quality. Exterior highlights include a bespoke silver-gray paint finish, a prominent horizontal grille at the front paired with a full-width light bar, and blacked-out side mirrors. The profile features clean, straight character lines, accentuated by side air intake trim and large multi-spoke alloy wheels. At the rear, the design retains the Range Rover family’s signature boxy silhouette, enhanced with exclusive luxury badging. Inside, the cabin is upholstered in sustainable Ultrafabrics material, offered in a dual-tone Orchid White and Coal Gray color scheme. For the first time, the seats feature laser-etched mosaic patterns, complemented by a ceramic gearshift knob and woven palm wood veneer trim. Powertrain options include the P550e plug-in hybrid and the P540 V8 variants, with a fully electric version scheduled for launch in late 2026.