Aston Martin Announces Partnership with Disney and Lucasfilm to Celebrate Star Wars 50th Anniversary

On November 12, Aston Martin announced a partnership with Disney and Lucasfilm to jointly celebrate the 50th anniversary of the Star Wars franchise in 2027. Aston Martin plans to hold a series of events over the coming year, with specific details not yet disclosed, and intends to announce more anniversary event arrangements in early 2027. Finbar McFall, Aston Martin's Global Marketing Director, stated that the two sides will collaborate through events and partnership projects during the anniversary period. Aston Martin products have not previously appeared in Star Wars films. In March 2024, Aston Martin applied to register the Venator trademark; in Star Wars, the Galactic Republic possesses a Venator-class Star Destroyer. In July 2026, Aston Martin obtained approximately US$735 million (approximately RMB 4.914 billion at current exchange rates) in new debt financing, stating that the funds will be used to support subsequent product plans.