BYD Launches New Dynasty Series 9; Leapmotor's Zhu Jiangming Stresses Automakers Must Not Sell at a Loss

On January 11, BYD officially unveiled its new D-segment flagship models under the Dynasty Series—the Tang 9 and Han 9—and has launched a public naming campaign for them, with market launch expected in the first half of this year. On the same day, Zhu Jiangming, founder of Leapmotor, stated clearly in an interview that automakers “absolutely cannot sell vehicles at a loss” and must maintain a reasonable gross margin. Meanwhile, the BMW Group reported global sales of 2,463,700 units in 2025, a slight increase of 0.5% year-over-year, with sales in China reaching 625,500 units, down 12.5% compared to the previous year. XPeng CEO He Xiaopeng revealed that the company will aggressively advance the globalization of its intelligent vehicles, Robotaxi, and flying cars between 2026 and 2030. On the policy front, China’s State Administration for Market Regulation announced it will accelerate the development of national standards for the “new trio” of products—new energy vehicles, lithium batteries, and related technologies—to promote high-quality development.