From：Internet Info Agency 2026-01-13 19:52:00
In 2025, Mercedes-Benz, BMW, and Audi (collectively known as BBA) all experienced significant sales declines in China: Mercedes-Benz sales plummeted by 19% year-over-year, BMW dropped by 12.5% (with a steeper 15.9% decline in Q4), and Audi sold 617,000 vehicles, down 5.6% year-over-year. Lagging electrification efforts and insufficient intelligent driving experiences have weakened BBA’s dominance in the premium segment above RMB 300,000. Meanwhile, domestic premium new energy vehicle brands such as Aito and Li Auto are rapidly gaining market share. According to data from the China Passenger Car Association (CPCA), sales of new vehicles priced above RMB 300,000 fell by 10% year-over-year in the first 11 months of 2025. Facing mounting channel pressures and shifting consumer preferences, BBA views 2026 as a pivotal year for transformation, intensifying efforts to roll out dedicated EV platforms, enhance localized R&D, and deepen collaborations with tech giants like Huawei to regain market leadership.
Geely Unveils i-HEV Smart Hybrid Technology, Set for Mass Production in 2026 Across Multiple Models
Car Seller Loses $60,000 Corvette as Buyer Flees During Chicago Test Drive
2027 BMW M5 Debuts with Bold New Design, Retains V8 Hybrid Powertrain
Ford CEO Warns Chinese EV Makers Threaten U.S. Industry, Seeks China Partnership for Low-Cost EVs
XPeng's First Full-Size Flagship SUV GX Opens for Pre-Orders, Starting at RMB 399,800
Audi Q9 to Launch in Second Half of 2026 as Full-Size SUV, Starting at ~$134,000
Smart #2 Concept to Debut at Beijing Auto Show, Retaining Fortwo's Iconic Layout
Porsche Unveils First 911 GT3 S/C with Fully Automatic Soft Top—Manual Transmission Only
