BMW's 2026 "Breakout Year" in China: Full Launch of Neue Klasse Models

In 2025, the BMW Group delivered 2.464 million vehicles globally, an increase of 0.5% year-over-year, with China remaining its largest single market worldwide. Full-electric vehicle sales reached 442,000 units, accounting for 17.9% of total deliveries, with particularly strong performance in China’s electric vehicle segment. In 2026, BMW will launch approximately 20 new models in China, officially entering a “year of product surge.” The BMW iX3 Long Wheelbase, a core model under BMW’s Neue Klasse strategy specifically developed for the Chinese market, will make its global debut at the Beijing Auto Show and enter production in Shenyang in the second half of the year, integrating China’s local AI ecosystem and BMW’s sixth-generation electric drive technology. Meanwhile, BMW has established the largest R&D network outside Germany, with its Nanjing Information Technology Center boosting R&D efficiency by 30%. Leveraging technology neutrality, a globally balanced footprint, and localized innovation, BMW is accelerating its transformation toward electrification and intelligent mobility.