New Car Owner Rips Off Dealership Decal in Fury; Netizens Debate: Don’t Be a Free Mobile Billboard

A new Ram pickup owner discovered multiple dealership promotional stickers on his vehicle right after taking delivery. He promptly removed them all himself and covered the dealer-branded license plate frame with aluminum foil. Posting on social media, he urged: “Don’t let 4S dealers use your car for free advertising!” His video sparked widespread discussion. In fact, most newly delivered vehicles come with subtle advertisements such as brand logos, rear-window decals, or customized license plate frames. Experts note that consumers have the right to request removal of these markings before taking delivery to avoid potentially damaging the paint when removing them later themselves. If stickers are already applied, they can be carefully removed by softening the adhesive with a heat gun and using a plastic scraper along with an adhesive remover. As for the license plate frame, it can be replaced simply by unscrewing two bolts. Many netizens voiced strong support for his actions, commenting, “It’s my car—I won’t help others make money off it.”