Zeekr Intelligent Driving Affiliate Files "Claw" Trademark Series, Expanding into Rubber Products and Advertising Sales

Recently, Banma Smart Mobility's affiliated company—Banma Intelligent Information Technology Co., Ltd.—has filed multiple trademark applications for the "Claw" series with the China National Intellectual Property Administration (CNIPA). According to data from Qichacha, a business information platform, the newly applied trademarks include "DriveClaw" and "CarClaw," covering international classes such as rubber products and advertising/sales. Currently, all these trademark applications are still under review and have not yet been approved. This series of filings may signal that Banma Smart Mobility is planning new business expansions and aims to strengthen its brand identity to enhance its influence and competitiveness across broader market segments. As a smart mobility technology company jointly established by Alibaba Group and SAIC Motor, Banma Smart Mobility has primarily focused on in-vehicle operating systems, intelligent cockpits, and connected vehicle solutions. Its move into seemingly non-core areas like rubber products and advertising/sales has drawn significant industry attention regarding its future strategic direction. As the trademark registration process unfolds, it remains to be seen whether Banma Smart Mobility will launch related products or services based on these new trademarks—and how this might further impact the automotive industry chain—making it a development worth watching closely.