Xiaomi's New SU7 Surpasses 40,000 Pre-Orders, Reveals Key Safety and Delivery Metrics

On the evening of April 2, Lei Jun, founder, chairman, and CEO of Xiaomi Group, revealed during a live-streamed teardown event for the new-generation SU7 that the model had already secured over 40,000 firm orders. According to data released by Xiaomi on April 1, Xiaomi Auto delivered more than 20,000 vehicles in March 2026. Of these, the new-generation SU7—launched for deliveries on March 23—had cumulatively delivered over 7,000 units, averaging nearly 800 units per day. The new-generation Xiaomi SU7 was officially launched on the evening of March 19, with starting prices of RMB 219,900 for the Standard version, RMB 249,900 for the Pro version, and RMB 303,900 for the Max version. In comparison, the first-generation SU7 was priced between RMB 215,900 and RMB 299,900 and was discontinued in February 2026 after delivering over 380,000 units. The new model received 15,000 firm orders within just 34 minutes of launch and surpassed 30,000 orders within three days of going on sale. Lei Jun noted that among the first batch of owners were several tech entrepreneurs, with female buyers accounting for 34% and 60–70% of purchasers upgrading or replacing their previous vehicles. Third-party statistics indicated that approximately 70% of buyers placed orders without comparing other brands, 20% compared against the Tesla Model 3, and 10% evaluated vehicles from BBA (BMW, Benz, Audi). The most popular exterior colors were Indigo Green (chosen by 25% of buyers), Elegant Grey, and Flowing Gold Pink, while Misty Purple dominated interior color selections. The live-streamed teardown lasted 3.5 hours, during which Lei Jun invited Zhu Xichan, former professor at Tongji University’s School of Automotive Studies, to conduct a comprehensive disassembly—from whole vehicle down to individual components—covering exterior design, interior features, electronic/electrical architecture, chassis, body safety, and battery pack. The front bumper featured a redesigned air intake grille for functional optimization, and all trims now include a new 4D millimeter-wave radar. The active grille supports 100-step adjustability, and the Max trim features dedicated brake cooling ducts to enhance braking system thermal efficiency. A bare-body structure and a post-crash test vehicle were displayed on-site. The bare body employs a 7-series aerospace-grade aluminum crash beam at the front, measuring 1,490 mm wide—covering 76% of the vehicle’s total width—and includes an energy-absorbing crush box with a deformable zone of 280 mm, exceeding the 200 mm required by China’s five-star safety standard. The crash test simulated a 50% offset frontal collision at 60 km/h, resulting in a relative impact speed of 120 km/h and energy levels approximately 1.44 times higher than those stipulated in national standards. Results showed that the front crash beam effectively absorbed impact energy without tearing; collision forces were channeled through longitudinal rail guide slots to the opposite side, leaving the A-pillar undamaged, the windshield intact, and the passenger compartment structurally sound—all doors remained mechanically operable after impact. Regarding battery safety, the ternary lithium battery pack in the SU7 Max passed nail penetration testing under extreme conditions of 55°C ambient temperature and full state of charge, with no thermal runaway, fire, or explosion observed—far surpassing national standards. Its thermal runaway protection strategy follows a “release, dissipate, isolate” approach: inverted cell orientation facilitates heat release, dual large-surface liquid-cooling plates enhance heat dissipation, and aerogel provides precise inter-cell thermal insulation.