Sources say Zunjie May Launch New Sub-Brand Priced at 400,000-500,000 Yuan

From:Internet Info Agency

2026-11-09 12:27:15

On November 9, according to people familiar with the matter, HIMA Maextro may launch a new sub-brand, with a pricing range of around 400,000 to 500,000 yuan, focusing on SUVs. The source said that Maextro's cooperation with Maserati belongs to two separate projects, and the specific details of the sub-brand have not yet been officially determined. Previous market rumors suggested that the three-way cooperation between Maserati's parent company Stellantis, Huawei, and JAC is close to being finalized, with plans for two new all-electric models, with the vehicles to be manufactured at the Maextro super factory. The new cars are a mid-to-large all-electric SUV and a large all-electric GT. Maextro is an automotive brand launched by Huawei and JAC under the HIMA model. Its first model, the Maextro S800 sedan, was released in May 2025, with a price range of 708,000 to 1,018,000 yuan. The vehicle features 4 lidars, 13 forward sensors, 11 rear sensors, and 8 side sensors. In August 2026, deliveries of the Maextro S800 Grand Design Collector's Edition and the Maextro V800/V680 flagship MPVs began. In September 2026, Yu Chengdong, Huawei's Executive Director, Chairman of the Product Investment Review Committee, and Chairman of the Terminal BG, revealed during a visit to HIMA offline stores that Maextro's large ultra-luxury SUV will be launched in early 2027.

Editor:NewsAssistant

Most Viewed in 24 Hours

Volkswagen's China NEV Deliveries Exceed 28,000 Units in October 2026

Volkswagen's China NEV Deliveries Exceed 28,000 Units in October 2026

NewsAssistant

2026-11-11
Li Auto Releases OTA 8.7.0 and Begins Rollout

Li Auto Releases OTA 8.7.0 and Begins Rollout

NewsAssistant

2026-11-11
Jaguar Land Rover Confirms All-New Entry-Level SUV for 2027 Production, Starting with Pure Electric Version

Jaguar Land Rover Confirms All-New Entry-Level SUV for 2027 Production, Starting with Pure Electric Version

NewsAssistant

2026-11-13
Mercedes-Benz Launches

Mercedes-Benz Launches "100% in China, for China" Strategy; All-Electric E-Class Planned for Domestic Production in Second Half of 2027

NewsAssistant

2026-11-12
BYD releases test video of 2nd-gen Seal 07 AES automatic emergency steering, completing avoidance at 90-130 km/h

BYD releases test video of 2nd-gen Seal 07 AES automatic emergency steering, completing avoidance at 90-130 km/h

NewsAssistant

2026-11-13
Dongfeng Nissan NV200 PHEV to Debut on November 13, NX7 Pre-sales to Begin Simultaneously

Dongfeng Nissan NV200 PHEV to Debut on November 13, NX7 Pre-sales to Begin Simultaneously

NewsAssistant

2026-11-11
NIO's Third-Generation ES6 Front Spy Shots Exposed, Expected to Exceed 5 Meters in Length and Debut in April 2027

NIO's Third-Generation ES6 Front Spy Shots Exposed, Expected to Exceed 5 Meters in Length and Debut in April 2027

NewsAssistant

2026-11-14
Japanese Teardown Team Completes Full Disassembly of Leapmotor Lafa5

Japanese Teardown Team Completes Full Disassembly of Leapmotor Lafa5

NewsAssistant

2026-11-09
Mazda Confirms Mazda2 Production to End, New-Generation CX-3 Set for 2027 Launch as Entry-Level Replacement

Mazda Confirms Mazda2 Production to End, New-Generation CX-3 Set for 2027 Launch as Entry-Level Replacement

NewsAssistant

2026-11-10
Sources say Zunjie May Launch New Sub-Brand Priced at 400,000-500,000 Yuan

Sources say Zunjie May Launch New Sub-Brand Priced at 400,000-500,000 Yuan

NewsAssistant

2026-11-09