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Will Corolla sales increase or decrease in the future?

From:Internet Info Agency 2021-01-12 16:54:37

In 2020, few car companies will achieve growth against the trend, but FAW Toyota is one of them. A few days ago, FAW Toyota announced its 2020 performance report. From the perspective of sales, FAW Toyota's cumulative sales reached 800,000 vehicles, an increase of 9% year-on-year. It exceeded the set target with a target achievement rate of 105%, becoming an example of growth against the trend.

The biggest contributor to FAW Toyota's accomplishment is the Corolla family. In 2020, the Corolla family's annual sales in the Chinese market reached 357,165 vehicles, accounting for nearly half of FAW Toyota's total sales in 2020. The huge sales momentum makes every change and model change of Corolla attract special attention. For example, the 2021 Corolla has been launched recently, and the new 1.5L three-cylinder engine model has attracted market attention.

Why launch 1.5L Corolla?

In the face of increasing environmental pressure and the increasingly prominent contradiction between energy supply and demand, my country officially promulgated the CAFC Act as early as 2013, which clearly stipulated the calculation method of the CAFC target value.

The bill clearly requires that the CAFC target value of my country's passenger car products in 2020 is 5.0L/100km. Based on this, the quantification of engine small rows is the same as electrification, which is an irreversible technological trend. The use of a three-cylinder engine is the quickest and most direct way to reduce fuel consumption while also reducing vehicle manufacturing costs. Prior to this, BMW, GM, Ford, Honda, Geely and other auto companies have all launched three-cylinder models.

Today, FAW Toyota has launched a 1.5L three-cylinder Corolla model, which can be regarded as conforming to the trend. According to information from the Ministry of Industry and Information Technology, the comprehensive fuel consumption of this 1.5L three-cylinder engine is 5.1L/100km, which is 0.5L/100km lower than that of the 1.2T engine. For Corolla, a model with such a large sales volume, this change is very positive for FAW Toyota to achieve the CAFC target value.

What is the difference between FAW Toyota's 1.5L engine?

Although small-displacement or three-cylinder engines may become the development trend of internal combustion engines in the future, for now, there are still many problems that need to be solved for three-cylinder engines. For example, the structure of a three-cylinder engine has inherent disadvantages compared with a four-cylinder engine in terms of noise and jitter. These disadvantages make the three-cylinder engine leave a bad impression in the minds of consumers.

In order to minimize the impact of inherent disadvantages on the overall quality of the product, the 1.5L engine equipped by Corolla adopts a new structure balance shaft and inlet resonator, which optimizes the attenuation effect of engine operating vibration, further reduces operating vibration and reduces the intake noise is reduced. In addition, the Direct Shift-CVT gearbox is used to match it, and the gear transmission is adopted at the beginning, which reduces the impact during locking and accelerates smoothly.

On this basis, the power parameters of the 1.5L engine have not weakened. It has a thermal efficiency of 40%, a compression ratio of 13:1, a maximum power of 89 kW, and a peak torque of 148 Nm. The overall fuel consumption of the Ministry of Industry and Information Technology has been reduced to 5.1L per 100 kilometers. From the parameter point of view, the power of the 1.5L engine is better than the 1.2T engine while the fuel consumption is reduced.

In recent years, models with small displacement three-cylinder engines launched in the domestic market have generally not been optimistic in sales. Take Buick Hideo as an example, the car has been in the top five in the domestic sedan market until 2017, and the sales volume of LaVida and Sylphy is about the same. However, after all the 2018 models were equipped with two three-cylinder turbocharged engines of 1.0T/1.3T, sales fell precipitously. It was not until the return of four-cylinder engines this year that sales increased.

But this does not mean that there are no best-selling models equipped with three-cylinder engines, such as Honda CRIDER, whose monthly sales often exceed 10,000 yuan. Of course, behind its surprising report card is a substantial terminal profit.

However, the way that FAW Toyota launched the new Corolla this time is more convenient. It only added a 1.5L three-cylinder engine model, and did not cancel the original 1.2T four-cylinder and 1.8L hybrid models. The three-cylinder version is in the low-to-mid range of the Corolla family, the 1.2T is the mid-range version, and the 1.8L hybrid model is more environmentally friendly. It doesn't matter if you don't like three-cylinder models, there are four-cylinder and hybrid models to choose from, and if the three-cylinder models have very sincere terminal discounts, it will also attract some consumers who originally wanted to choose self-owned brand models at the same price. Therefore, the launch of the Corolla three-cylinder model should promote the sales of the Corolla family.

Author: In general, node at a time of growing environmental pressures, FAW Toyota Corolla while retaining the original model, introduced triplex Corolla models, while not deprive consumers the right to choose the good done both offensive and defensive. Whether the three-cylinder Corolla can maintain FAW Toyota's consistently high QDR (Quality, Durability, and Reliability) under the Toyota TNGA framework determines the ultimate fate of this model.

Editor:Yuan Honglei