Honda to Roll Out New "H" Logo on All EVs and Hybrids Starting in 2027

Honda recently announced it will replace its long-standing brand logo with a newly designed "H" emblem. Starting in 2027, the new badge will first appear on the front and rear of new battery-electric and hybrid models, gradually rolling out across its entire vehicle lineup and business segments. Inspired by "two outstretched hands," the new logo symbolizes enhanced customer service and aligns with Honda's strategic shift toward electrification. It made its debut at CES 2024 alongside the flagship 0 Series sedan and the Space-Hub concept vehicle. Additionally, Honda plans to launch 13 new hybrid models built on a modular platform between 2027 and 2030, achieving a weight reduction of 90 kg and a 10% improvement in fuel efficiency. The Prelude sports car and Super-N all-electric compact car, both scheduled for release this year, will be the last models to feature the old logo, marking the gradual retirement of the classic emblem.