Beijing Off-Road BJ40 Adventurer Launches, Starting at RMB 149,900

On January 15, Beijing Off-Road officially launched the BJ40 Adventurer, offering both gasoline and diesel powertrain options, with prices ranging from RMB 149,900 to RMB 159,900. Since its pre-sale debut at the Guangzhou Auto Show in November last year, the model has drawn significant attention from off-road enthusiasts. With the addition of the BJ40 Adventurer, the BJ40 series has become China’s first rugged off-road vehicle lineup to comprehensively cover two-door, four-door, gasoline, and diesel variants. Additionally, the BJ81 2.0 Co-Creation Edition—developed under the BIP user co-creation model—was unveiled at the launch event, marking another step closer to its official market release.