Honda Unveils First Full Redesign of "H" Logo in 60 Years, Set for New EVs from 2027

Honda has officially unveiled a newly redesigned "H"-shaped brand logo—the first comprehensive update since its initial introduction in 1963, marking a milestone after 60 years. The new emblem will be gradually rolled out starting in 2027 across Honda’s next-generation electric and hybrid vehicles, including the upcoming all-electric Honda 0 Series. Inspired by the concept of “starting from zero,” the Honda 0 Series aims to return to the fundamentals of automotive craftsmanship and redefine the pure electric driving experience. The refreshed "H" logo emphasizes openness and expansiveness, resembling outstretched arms—a symbol of Honda’s commitment to broadening mobility possibilities and meeting diverse customer needs. Beyond vehicles, the new logo will be implemented across Honda’s global dealer network, marketing campaigns, motorsports activities, and other consumer touchpoints to unify the brand’s automotive identity. Honda stated that this rebranding aligns with its electrification and intelligent technology strategies, underscoring its determination to push boundaries and embrace technological transformation.