European Automakers Accelerate Transformation as Century-Old Advantages Face Overhaul

European automotive giants—once proud of their German engineering, Italian design, and British heritage—are now entering a critical period of transformation. During the internal combustion engine era, the technological barriers and brand prestige built over centuries enabled them to maintain a dominant position in the high-end global automotive market. However, amid the surging tide of electrification and intelligent technologies, these traditional advantages are no longer sufficient. European automakers are now accelerating their efforts to reshape their strategies and reposition themselves for future competition.