2026 JV Brand Shakeout Intensifies: Skoda, Chevrolet, Infiniti May Exit First

With the strong rise of domestic brands like BYD and Aito in the new energy vehicle (NEV) market, joint ventures are undergoing accelerated restructuring. In 2026, under policy changes such as the phasing out of NEV purchase tax exemptions, less competitive joint-venture brands will face even greater pressure. Although Changan Ford, FAW-Volkswagen Jetta, and Changan Mazda have been marginalized, they still maintain annual sales of 80,000 to 120,000 units thanks to their distribution networks, production capacity, or cost-performance advantages. Beijing Hyundai and Yueda Kia rely on their parent groups’ export support, while Dongfeng Peugeot-Citroën (Shenlong Automobile) is delaying its exit by embracing electrification. However, Škoda’s slow model updates, Chevrolet’s stagnant marketing, and Infiniti’s lack of progress in electrification have led to persistently low sales, making it highly likely that all three will completely exit the Chinese market by 2026. Going forward, only brands that actively transform and align closely with consumer demands will survive.