Polestar Global Sales Top 60,000 in 2025, with Europe Driving Growth

Polestar recently announced its full-year 2025 sales reached 60,119 vehicles, with 15,608 units delivered in the fourth quarter—a 27% year-over-year increase. Due to weak demand in the Chinese and U.S. markets, the company has shifted its strategic focus to Europe, which now accounts for approximately 78% of its global sales. CEO Michael Lohscheller stated that “everything revolves around Europe” is the current core strategy, citing France as an example where leveraging Volvo’s distribution channels and local teams has yielded strong results. To boost market penetration, Polestar has scaled back its online direct-sales model and expanded its traditional dealer network—global retail outlets outside China grew by 50% over the past year, while all 30 of its stores in China were closed. Facing U.S. tariff pressures, the company is relocating part of its production to Europe and South Korea. Financially, Polestar relies on support from Geely Holding Group; in December 2025, it secured $900 million in financing and is accelerating the sharing of technology platforms with Volvo to reduce costs and improve efficiency.