Seres Sells Landian to Focus on Aito, Deepens Huawei Partnership for Profitability

Seres recently announced it will spin off its self-owned new energy vehicle brand, Landian, into a newly established company and bring in investment from a Chongqing Shapingba District government-backed fund as well as external investors. Following the transaction, Seres will hold approximately 32% of Landian and will no longer retain control. Since its launch in 2023, Landian has struggled to achieve profitability due to a lack of core technologies, insufficient product differentiation, and intense market competition. Its sales in 2025 have declined by nearly 50% year-on-year. The divestiture is expected to help Seres optimize its asset structure, improve its financial performance, and focus resources on developing the Aito brand, which is deeply integrated with Huawei. Aito currently offers a lineup of five SUV models priced between RMB 200,000 and RMB 500,000, and its new model, the M6, has already been filed for approval. Following the announcement, Seres’ shares listed on both the Shanghai (A-share) and Hong Kong stock exchanges rose immediately.