Ferrari to Launch Five New Models by 2026, Including First EV "Luce"

Ferrari is off to a strong start in 2025, with orders already booked through the end of 2027 and both profits and share prices rising. According to Reuters, the company plans to launch five new models in 2026, including its highly anticipated first all-electric vehicle—the Luce. Ferrari describes the Luce as "radically different from anything we’ve done before" and will officially unveil it in May. While details on the other four models remain undisclosed, they are likely limited or special editions based on existing vehicles, aligning with Ferrari’s “multi-model, low-volume” production strategy. Despite a global slowdown in electric vehicle demand, Ferrari remains committed to its goal of launching 20 new models by 2030, with pure electric vehicles accounting for 20% of total sales, hybrids making up 40%, and internal combustion engine cars comprising the remaining 40%. This move is expected to help alleviate the current lengthy delivery wait times.