Tesla Launches $59,990 Cybertruck AWD; Musk Says Dynamic Pricing Starts in 10 Days

Tesla officially launched the all-wheel-drive version of its Cybertruck on February 22 at a price of $59,990 (approximately RMB 415,000) and announced that this price would be available for only ten days. CEO Elon Musk stated that after the ten-day period, the price would be dynamically adjusted based on market demand strength. This move is seen as a strategy to test market response with a short-term low price before implementing flexible pricing. Some consumers understand this approach, viewing it as commercially logical; however, critics argue that announcing a price hike in advance may artificially create a sense of urgency, prompting customers to place rushed orders and thereby distorting the assessment of genuine demand. The strategy has already sparked noticeable divisions among Tesla’s fan base.