Toyota Global Sales Rise 4.7% in January, Driven by Strong Growth in Europe and the Americas

Despite facing high U.S. tariffs and intensifying competition from Chinese automakers, Toyota reported global sales of 822,577 vehicles in January, up 4.7% year-over-year—marking its second consecutive month of growth. Sales rose 11.5% in Europe to 104,727 units, 8.1% in the U.S. to 176,853 units, and 6.6% in China to 145,464 units. However, domestic sales in Japan declined 2.7% to 123,065 units. Meanwhile, global production fell 6.0% year-over-year to 735,097 units, primarily due to the model transition of the RAV4. Data shows that Toyota maintained its position as the world’s top-selling automaker in 2025 with 11.3 million vehicles sold, securing its sixth consecutive annual title and further widening its lead. Against a backdrop of widespread industry pressures, Toyota has demonstrated strong resilience, leveraging its economies of scale and robust supply chain.