From：Internet Info Agency 2026-03-06 08:27:00
In early 2026, BMW, Mercedes-Benz, Audi, and Jaguar Land Rover underwent a wave of leadership changes in their China sales operations. Gao Xiang, CEO of BMW Group Greater China; Duan Jianjun, the first Chinese CEO of Beijing Benz; Andreas Eckert, General Manager of FAW Audi; and Robin Ping, CEO of Jaguar Land Rover China, all stepped down or were reassigned. Their successors are mostly executives with global experience or strong financial backgrounds. This reshuffle comes as BBA (BMW, Benz, Audi) sales have collectively fallen back to levels last seen around 2017: in 2025, Mercedes-Benz’s sales in China dropped 19% year-on-year, BMW’s declined by 12.5%, and Audi saw a modest 5% decrease. Jaguar Land Rover’s sales plummeted further, falling to approximately 30,000 units. Faced with the rapid rise of Chinese new-energy vehicle brands, these traditional luxury automakers are seeking to accelerate the rollout of electrified and intelligent products through new management teams and deepen local technological collaborations. The year 2026 is widely viewed as pivotal for their strategic transformation in the Chinese market.
Pateo Appoints Stefan Ortmanns as Head of European Operations to Accelerate Global Expansion
China Unveils Homegrown 103-Octane Racing Fuel, Debuts at Rally of the Silk Road
NIO Firefly EV Receives Aster 1.5.0 Update, Boosting Motor Peak Power to 120kW at No Extra Cost
BYD Dolphin PHEV Spied Ahead of June Debut, Europe-Exclusive Launch
Harmony Intelligent Mobility Stores Surge by 80%, Aiming to Cover 94% of Chinese Cities by Year-End
Nissan Posts ¥533.1B Net Loss in FY2025, Narrowing 20.54% YoY
Haval Menglong PLUS Launches: 5- or 7-Seater, Starting at ¥161,800 for Limited-Time Trade-In Offer
