Porsche Sees Sharp Drop in 2025 Sales and Profits, China Sales Fall 26%

Porsche recently released its 2025 financial results, reporting annual revenue of €36.27 billion, a 9.5% year-over-year decline. Operating profit plummeted to €413 million, down a staggering 92.7% compared to the previous year, resulting in an operating return of just 1.1%—far below its typical level of around 15%. Global vehicle deliveries totaled approximately 279,000 units, a 10.1% decrease, with sales in China dropping sharply by 26% to about 42,000 units. Newly appointed CEO Oliver Blume stated that the company will advance an efficiency improvement plan, focusing on core business activities, and reiterated Porsche’s decision against localizing production in China, citing excessive resource consumption. CFO Lutz Meschke further projected that Porsche’s sales in China could decline further to 30,000 units in 2026. These results highlight the significant challenges Porsche faces both globally and specifically in the Chinese market.