BMW Reports Slight 2025 Sales Gain Amid Profit Drop, Accelerates EV Shift to Tackle Market Challenges

BMW Group recently announced its 2025 financial results: global vehicle deliveries reached 2,463,700 units, up 0.5% year-over-year; total revenue amounted to €133.453 billion, down 6.3% year-over-year; and net profit stood at €7.451 billion, a 3.0% decline. Due to rising tariffs and intensifying competition in the Chinese market, BMW expects its automotive segment’s profit margin in 2026 to fall to 4%–6%, below the 5.3% recorded last year. Despite earnings pressure, its electric vehicles (EVs) delivered strong performance, leveraging flexible production lines capable of manufacturing multiple powertrain variants on the same assembly line. Production of the first all-electric model based on the Neue Klasse platform—the iX3—has already commenced, and the company’s Hungarian plant has shifted to double-shift operations to meet robust demand. Over 40 new models based on this platform will be rolled out progressively, with those tailored for the Chinese market set to debut at the 2026 Beijing Auto Show. BMW also forecasts that free cash flow from its automotive segment will rise to over €4.5 billion this year, up from €3.2 billion in 2025.